Air Pod Dominance


Apple has another hit on its hands, or perhaps one should say, in its ears. AirPods have become the second best-selling Apple product out of the gate of all time. Apple has huge capability in the wearables category. Look at this chart of cumulative sales after launch. Read the full blog post here.


Apple and Goldman Team Up


Last week it was announced that Apple and Goldman Sachs have joined forces to issue a credit card that pairs up with your iPhone.


Apple iPhone Sales


According to Bloomberg, Apple's iPhone shipments to China plummeted 20% in the last quarter of 2018 - - and its loss was Huawei's gain. China's own local smartphone market shrank by 9.7% in the same quarter, leading to Apple's shipment dropping twice as much.


Google is a Significant Source of Revenue for Apple


I read a report yesterday that suggested that Google was responsible for at least 23% of Apple's services revenue. How you may ask, Google and Apple are huge rivals in the mobile space?


Apple Q1 - iPhone sales down, record profits


Last night Apple, formerly the worlds biggest company, reported its Q1 numbers. This will be the first time in over a decade where the holiday season didn't see sales growth. Total sales dropped 5% from $88 billion to $84 billion. Roughly speaking Apple sells $1 billion worth of products every day! Thanks to Apple deploying some of their huge cash pile in buying back shares, 377 067 to be exact or 7% of the company, EPS is at a record high.


Apple's cash and buy backs


The share price of Apple has pulled back sharply in recent months, so we are watching it closely. The all-time high was $232 per share on 3 October 2018. It got as low as $142 over the Christmas period, but has since rallied to last night's close of $153.31. As we mentioned earlier this week, sales of the new models of iPhones have been a little disappointing, especially in China.


Apple Falls After Sales Warning


Apple closed nearly 10% lower after a sales warning last week. Tim Cook, in an announcement, said that the slowdown in China is affecting sales revenues for the iPhone. It's one of our single largest holdings in offshore portfolios, so we were upset.


Apple iPhone will be okay


Apple is reported to be experimenting with new pricing models for the iPhone in order to attract more customers. The company is exploring trade-in offers to existing customers that will help reduce the price of the iPhone XR to $449. Internally the project is dubbed 'Fire Drill'.


Apple Airpods surge


There's been a cult like surge in the fight for fitness space. To a point where annuity like businesses have been popping up all over the place. Take the stationary bike startup Peloton for example. Their edge is that you can enjoy the cycling experience in the comfort of your own home.


Why to Own Apple


Technology stocks slipped again in New York last night, largely because shares of Apple fell sharply, closing down by 3.96% at $185.86 per share.


Apple dips on lower forecasts


Shares in Apple dipped in New York last night, to below $200 per share. The reason was that Lumentum Holdings, which supplies parts for the Face ID feature on the latest Apple iPhones, lowered its sales and profit forecasts, citing an "order cut by a large unnamed customer".


Apple's Best Year Ever


Yesterday after market close, Apple released a set of numbers that can be best described as lukewarm. I say lukewarm because this was Apple's best September quarter ever and the company beat analysts expectations on both revenues and profits. However, the company sold fewer iPhones than analysts expected, 46.89 million as compared to 47.5 million. However this came at a higher average price of $793 as compared to a projected $750.78.


Apple release Xs


Almost all of our Vestact clients in New York own Apple shares, and those aggregate positions are now worth just under $20 million. So we had a lot riding on Apple's annual new product reveal last night. The event was led by Apple CEO Tim Cook and was held at the Steve Jobs Theatre at their new $5 billion campus in Cupertino, California.


Apple 3Q - Services are soaring


On Tuesday night we received excellent earnings from Apple. Almost every Vestact client in New York owns Apple, and we have recommended them for a very long time. This was their best June quarter ever. Remember, this is usually a dull period for Apple because there a no new product launches, and the festive season excitement has long gone. What was key here, was that even though iPhone sales only grew by 1%, revenues for iPhones increased by 20% because the iPhone X is much more expensive than previous products.


Apple's other products


Slowly but surely Apple has become less reliant on the iPhone. Many people talk about software as their next big profit driver, I do agree with this but don't underestimate the accessories division. This Business Insider article points out that accessories sales have doubled since 2015 after going through a serious slump because of a decline in iPod sales.


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