Google AI has legs

If you have Googled anything lately you would have noticed the AI mode at the top which gives a summarised answer for what you have searched. I find it very useful.

I am not surprised to see that Google is preparing to place ads inside the AI mode block. These ads will be based on the entire context of the AI conversation, which will be different from the traditional keyword-based targeting. In other words, it is moving from static to conversational search.

I would imagine that these adverts will prove to be highly effective.