The business of advertising

Online advertising is a massive revenue driver for many big tech stocks that also happen to be Vestact holdings. I like to keep tabs on how they are all doing after each earnings season.

Google search still has the lion's share with $54 billion in revenue last quarter. Meta is next with $46 billion, then Amazon with $15.7 billion and lastly YouTube (owned by Google) with $9.8 billion.

Amazon advertising has been the real success story, coming from nearly nothing a decade ago. Sales grew 33% from a year ago, which is fantastic. Amazon Prime has also entered into a streaming partnership with Roku which has 80 million subscribers. The product will be ad-supported and will give Amazon even more clout in that high margin business.