Youtube wins with AI

Some analysts are worried that AI chatbots are going to have a negative impact on Google's search business. Instead of asking questions on Google search, people are now using AI chatbots.

The major loss for Google in these cases is its ability to steer traffic and charge for clicks. But as it turns out, YouTube (owned by Google) has been the biggest recipient of traffic driven by AI chat prompts.

Take a look at the image below supplied by Visual Capitalist. YouTube absolutely dominates in this field. For example, you ask Copilot how to make bread and to suggest a video. The video link will almost always be YouTube, so Google wins anyway.

Google is at the forefront of AI innovation, I am not concerned about the impact on the search business. In fact, AI is making search more useful and will benefit Google in many other areas.