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YouTube is officially the biggest thing on American TV, again. For the third consecutive month, the platform topped Nielsen's TV usage rankings, securing a record 12.4% share in April. That's ahead of legacy giants like Disney and Paramount, and well above Netflix's 7.5%.
With more viewers turning to creator-led content over traditional programming, YouTube is now the main character in the living room and TV screens have now overtaken phones as its primary viewing platform. They are rolling out new AI-powered ad tools to cash in on its dominance and fuel further growth in its advertising business.
