In the first quarter of 2024, Samsung snagged the top spot of smartphones sold with over 60 million devices shipped, boosted by its Galaxy S24 series launch.
Apple slipped to second place with 50.1 million iPhones. This dip follows a strong showing in December when Apple briefly led the smartphone market. Apple is still more profitable per phone than the rest of the competition.
Chinese brands like Huawei are gaining ground, while Xiaomi claimed the third spot. Apple's struggles in China continue, with shipments there shrinking by 2.1% in the last quarter of 2023.
Looking ahead, Apple's Worldwide Developers Conference (WWDC) in June is expected to bring some excitement with new software updates. Investors are also keen on Apple's low-key AI development plans.