Hello Gemini

During the recent Google results coverage, I mentioned how AI is helping advertisers improve their conversion rates. Two weeks ago, Google announced the expansion of Gemini (their most capable AI model) into Google Ads. Beta access is now available in the US and UK and will be rolled out to global English-language advertisers over the coming weeks.

The chat-based service helps build higher quality search campaigns, backed by a metric they have created called Ad Strength, which looks at relevance, quality and diversity.

If you need to promote your own website or are generally just interested in online advertising, go have a look at the release on the Google blog. The future is bright for Google Ads.