Lovelace Chips

On Tuesday Nvidia launched a new set of GPU chips which will be four times faster than their current range. Nvidia's new chip architecture is named after the 19th-century English mathematician Ada Lovelace, generally considered to be the world's first computer programmer.

Due to slowing demand for GPUs, this launch was delayed slightly to allow for inventory distribution channels to work through existing stock. Nvidia is confident that there's enough demand for the new Lovelace models, so they have been launched with a higher price tag than previous models. An advantage of having the best brand in the industry is that Nvidia can be less price-conscious. In this way, they are similar to Apple with their iPhone products.

Those looking to buy the GPU for gaming will have to spend $1 599. The raw-power workhorse GPU, used in 3D generation, metaverse creation and graphic design will sell for around $5 000 a card.

What impresses me most about the product launch is that in the space of 12 months, Nvidia can create a chip four times more powerful than the current market leader. We back Nvidia because they are the dominant player in an industry that is changing very quickly.