Apple Ads

Apple is trying to expand its advertising business which already makes $4 billion a year. Did you know they had an ads business? The Tim Cook-led company makes money by displaying ads in its News and Stocks apps, as well as inside the App Store (including Google-like search ads), across the iPhone, iPad and Mac. Recently the company also put adverts on TV+ for its "Friday Night Baseball" deal with Major League Baseball.

This is an interesting move by Apple because it increased security measures on all its devices which badly damaged other ad-supported businesses like SnapChat and Facebook. Now they're embarking on a journey to capture those "lost" ad dollars by using their own ecosystem. Let's see if Apple has what it takes to compete directly with Meta and Google in this space.