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Apple Q2 - Record Non-Holiday Quarter

From the outside, Apple may seem like a simple business. Make 4 or 5 really good products, sell a lot of them, add in some software services, and reap the rewards. Simplicity is a good thing these days.

In truth, Apple is massive manufacturing and logistical miracle, thanks to Tim Cook. They work incredibly hard to meet the demand for their products. This achievement is even more noteworthy as they have overcome Covid-induced bottlenecks. Amazingly, Apple managed yet another record quarter of sales, as Bright said yesterday.

When the results were released the share price dropped by 3.7%. Year to date it is down 13%, while net income grew 14% in the last six months, meaning the stock is getting cheaper on both sides of the equation.

Apple is the gold standard of all shares. The bluest of blue chips. We recommend you buy this stock on weakness and hold onto your current shares for many years to come.


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