The rise of Apple is one of the most remarkable stories in business history. In 1982, the company went public at a valuation of less than $2 billion. All it had to its name was an 11.5 kg computer that looked like a microwave. However, over the next three decades, Apple expanded its offering and its value grew steadily.
In 2002, the iPod was launched, then came the MacBook in 2006, and in 2007 the iPhone made its first appearance. The company was worth less than $100 billion in 2007. When Tim Cook took over in 2011, Apple transitioned into a period of unprecedented growth and in 2018 became the first trillion-dollar company.
It took Apple 42 years to reach a trillion-dollar valuation, however, it took just an additional two years to get to two trillion dollars. Currently, at $2.75 trillion, Apple's market capitalisation is exactly equal to every unicorn in the world combined. And the sky is still blue. What can we expect moving forward as they go after the electric vehicle market and when people wake up and realise the metaverse is in fact the App Store? Three Trillion!