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When you're a $2 trillion market cap business, making over $100 billion in profit a year, how do you get bigger? One answer is to move away from outsourcing. That's exactly what Apple is doing by creating its own chips. These chips are streets ahead of the competition, and making them in-house improves profit margins.
Yesterday Apple launched their new MacBook Pro line-up, which use the significantly more powerful M1Pro and M1 Max chips. The chips have more powerful GPUs using high-performance graphic memory. This is the biggest upgrade to the MacBook range since 2016. Their impressive specifications could make them very attractive to the gaming community, who have historically not favoured Macs. It will be a big win for Apple if they manage to lock in these big spenders.
Initial feedback from tech reviewers and financial analysts has been very positive. I know that a few members of the Vestact team have been patiently waiting for this upgrade, and will rush to the Sandton iStore as soon as these beasts arrive in South Africa. We all exclusively work on MacBooks, naturally.
It's crucial for Apple to keep moving forward like this. Not only does it improve their margins, but it keeps their hardware business relevant and locks more and more users into their ecosystem.
