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Earlier in the year, Amazon announced that it had acquired distribution rights for SmartLess, a popular podcast hosted by actors Will Arnett, Jason Bateman, and Sean Hayes. However, the company didn't do the deal just for the right to distribute some interesting content. Bezos and his team wanted to sell ads on the show.
SmartLess averages 7 million to 10 million downloads a month, and it was bringing in about $7 million a year in advertising before the Amazon tie-up. The e-commerce giant has strategies in place to offer the show exclusively on its platforms for a week before distributing it elsewhere.
This article explains some of the ways Amazon will increase its advertising business which is expected to bring in over $1 billion in revenue this year.
