Apple and Lonely Planet Team Up

Although mobility, especially for travel, is not on top of everyone's agenda right now, this article caught my eye. Lonely Planet's expert recommendations are coming to Apple Maps.

Lonely Planet is an amazing product and brand. They had sold over 120 million books up until 2011. Since the world started digitising, their apps have been very useful for many a traveller. In 2013 myself and my wife (then girlfriend) travelled through Central and South America for 3 months. We carried a physical Lonely Planet book which now seems crazy because bag space was limited and the book was huge.

But back then the apps were average and access to internet while on the move was difficult. There was no Uber or Airbnb available and although we used Google Maps a lot, it was not nearly as useful as it is today. I don't know how we survived! (jokes of course).

Back to the article. This symbiotic relationship will be great for travellers and it certainly makes Apple Maps more appealing. Now there is no need to carry any books in your backpack, just make sure you have a powerbank to charge your phone!