Sign up for our free daily newsletter
Get the latest news and some fun stuff
in your inbox every day
Yesterday, Apple unveiled its second generation iPhone SE which will be selling for $399 . This is their cheaper range, which sells for around 40% less than a regular iPhone. The new iPhone SE is made from glass and aluminium with a 4.7 inch screen, has the new faster A13 Bionic processor, found in the iPhone 11 Pro, and the 12-megapixel cameras. However, it'll still have a home button with Touch ID, which sounds a lot like the old iPhone 8 but with a major performance boost.
Having a cheaper phone should increase the number of people in the Apple ecosystem and bring back those Apple fans who might have left because of pricing concerns. This confirms the theory that Apple wants to lock people into the ecosystem and sell the higher margin services like Apple Music, Apple Pay, iCloud, App Store, Apple Care etc.
In the long-term, this makes a lot of sense as the device becomes the distribution mechanism for the Apple universe, having a favourable entry point should attract more people to join the Apple family. Hopefully this also helps the iPhone sales volumes stay high in the medium term.
