Apple have stepped it up a notch in the race for content. They have just signed former HBO boss Richard Plepler as a producer for Apple TV Plus for five years. Plepler spent 27 years at HBO which won 160 Emmys while he was in charge.
His company called Eden Productions will make series, documentaries and feature films exclusively for Apple. I am sure, with Apple's budget and Plepler's skill, they will churn out some quality content. If only we all had the time to watch all the good stuff out there!
Here is an article form the New York Times covering the topic.