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Amazon Partners With Future Retail in India

We have already spoken about Amazon and their relationship with Indian powerhouse retailer, Future Retail. The company which has 1 500 stores and 350 million visitors a year. Amazon has a 4% stake in the business and will be holding Future's hand in their attempt to crack the Indian market.

More recently it was further announced that Amazon will now be stocking Future's products online. Future will basically become a third party retailer on the Amazon platform.

Amazon have been forced to partner with local companies by Indian regulators. They have already invested $4bn in the country so they are locked in for the long run. The Indian market has huge potential but has not been easy so far.


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