Amazon announced yesterday that it will be shutting down its restaurant food delivery services "Amazon Restaurants" on the 24th of June, hanging up the gloves, caving to fierce competition from GrubHub, DoorDash, and UberEats. This is wonderful news for the remaining competitors in the US.
Amazon Restaurants was launched in the year 2015 and eventually expanded to more than 20 US cities and London. This was to give Prime members a way to order meals outside the usual products and groceries online. Prime Now, which is the service that delivers groceries to subscribers doors is not affected.
"A small fraction of Amazon employees are affected by this decision, and many of those affected have already found new roles at Amazon," the company said in a statement. "Employees will be offered personalized support to find a new role within, or outside of, the company."
Amazon doesn't appear to have given up on food delivery just yet,. In May, my colleague Byron wrote about how the e-commerce giant bought a stake in British delivery services company Deliveroo; so its more of a numbers game.