Air Pod Dominance

Apple has another hit on its hands, or perhaps one should say, in its ears. AirPods have become the second best-selling Apple product out of the gate of all time. Apple has huge capability in the wearables category. Look at this chart of cumulative sales after launch. Read the full blog post here.



AirPods were hard to get hold of initially, but as they became more widespread, they also started to look less weird. News: they do not fall out. Wearing AirPods signals to others that the wearer likely has an iPhone and is able to pay $159 for a pair of wireless headphones. With broad adoption, Apple has managed to shift what is considered socially acceptable. People keep them in their ears all the time, at the office, at home, in the gym and at the shops. The "Sorry, I can't hear you over my AirPods" meme pokes fun at AirPods wearers for being oblivious to their surroundings. Like my colleague Byron, who wears them while he's working. That's not him in the picture below.



I'm sure that I don't have to say this, but I'm going to anyway: buy more Apple shares. They are going cheap today at $174.52. That's only 14.4 times historic earnings.