Lot's of subscribers means lots of potential in this day and age. That is why a company like WhatsApp was valued at $18 billion even though they had not worked out how to monetise the platform.
A recent survey has now found that at least two-thirds of Amazon Prime members would consider banking with Amazon. The study conducted by Bain (currently a swear word in SA) surveyed 6 000 U.S consumers asking one simple question. If Amazon launched a free online bank account that came with 2 percent cash back on all Amazon.com purchases, would you sign up to try it? And two-thirds said they would.
As JP Morgan shareholders we shouldn't be too worried. Regulation is on the side of the banks here. In fact, Amazon has been in talks with partnering with JP Morgan to create a checking account product.
To me this is a strong indication that Discovery's bank will have a very positive reception when it launches because of its loyal smoothie drinkers.