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Apple reviews are in, strong initial sale orders

What? Who would have thought that one of the best design teams in the world would delivered great products? I am talking about Apple. I am seeing bloggers complain about x and y, they have probably only seen the product from a distance. I see a WSJ preview of the AirPods - Apple's New AirPods May Look Weird, but They Work Great, in which the author (Geoff Fowler) says: "I initially worried about them falling out, but have been pleasantly surprised they don't."

Ahhhh, who would have thought! He liked them, loved that they were wireless and that they looked just fine. See, they didn't fall out, looked just fine and worked great. Also see - Tim Cook says even when he dances, AirPods don't fall out. Ha ha, he dances?

Another review from Brian Chen from the NYT found that he wasn't the biggest fan of the same wireless AirPods in this article - IPhone 7 Review: Though Not Perfect, New iPhones Keep Apple's Promises, he did say this: "The bottom line: Those who have been waiting years to buy a new phone are in store for a major upgrade with the iPhone 7."

Another review from CNet's Scott Stein - Apple iPhone 7 review: Everything you need in a phone, except the headphone jack, Scott clearly misses the headphone jack. The button, the home button that is, will take some getting used to.

And Apple fans are queuing already, in fact since two days ago there are professional line queuers - Yes, people are already lining up for iPhone 7.

Most importantly, as per this SeekingAlpha article from yesterday (you may need to sign up for free, it is worth it however) titled Apple +3%; carrier iPhone 7 pre-orders encouraging, the Sprint and T-Mobile orders have been strong. And the timing, as the author points out is pretty good, competitor Samsung is having some serious problems of their own.

T-Mobile said via this statement - iPhone 7 and iPhone 7 Plus Shatter Records at T-Mobile that "pre-orders from Friday through Monday were up nearly 4x compared to the next most popular iPhone - and Friday set a single day sales record for any smartphone ever in T-Mobile US history."

Sprint, in their statement from yesterday titled Sprint Pre-orders of iPhone 7 and iPhone 7 Plus Increase Nearly Four Times said "Pre-orders of iPhone 7 and iPhone 7 Plus at Sprint are up more than 375 percent in the first three days over last year."

Granted that these are measuring against the iPhone 6s upgrade, this is still pretty special for Apple. In a market that was completely smashed (again), the stock rose over two and a half percent to just above 108 Dollars a share, there is still some very heavy lifting to do. Year to date the stock is up a little over two and a half percent. Since the May 2015 highs of above 132 Dollars a share the faith has waned a little. The product talks for itself and the consumer has voted with their feet. Again. We continue to buy and own this quality business!


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