The worst kept secret in technology was revealed by Tim Cook yesterday, a smaller screen iPhone was introduced. Or reintroduced, which ever way you look at it, remember that whilst the company does not flesh out the iPhone numbers themselves, the iPhone 5c has not really been a resounding success. This may well be. Check out the iPhone SE, with a 12 megapixel camera, as quick a chip as the iPhone 6. What is pretty cool is that it is cheaper, 399 Dollars for the phone. For instance, the iPhone 6s costs 649 Dollars, that is why the new smaller phone is attractive.
There is also a new iPad pro, a smaller screened one. I did have the opportunity not so long ago to fiddle with one at the iStore in Sandton a few weeks back, it seems very impressive. I am still of the view that the iPad has tons of business applications, in particular for businesses that have vast surface areas. We maintain our buy rating on the stock, we certainly think that it has been oversold in the very short run.
The stock hardly reacted to the announcement, after-hours the stock added a single cent. After losing a single cent in ordinary trade. What has happened however is strangely (without almost nothing changing), the market is starting to warm to the idea that Apple is still a growth business, with amazing opportunities. And their products are pretty amazing too, unparalleled in my view, I have recently checked out the Oculus (with the Samsung phone), it is pretty impressive. I am sure that Apple are working on a virtual reality product, and I am sure that it will be cool.