Equally feeling the heat was McDonald's, some of the lower profits attributed to both Russia and Ukraine, equally the US experiencing a fall off in sales. Again, the stock trades on a 16.5 multiple, which is not cheap for a company that just delivered a global comparative sale DECREASE of 3.3 percent -> McDonald's Reports Third Quarter 2014 Results. See that annual dividend of 3.40 Dollars?
At 91.01 Dollars that should provide some support. Remembering that McDonald's has increased their dividend each and every year. They are in a funk now, going back to basics with regards to the menu, still, the company operates 35 thousand quick service restaurants globally. Sometimes however either the operating environment (a better US consumer shopping up) and a product mix that does not quite live up to modern diets, i.e. not considering the necessary healthy meals. Should they, though? Will a back to basics approach work? Perhaps, for the time being however, we continue to steer clear of McDonald's.