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Steinhoff trading update is really good, the stock is cheap

Steinhoff released a well received trading update yesterday, indicating that earnings are going to be between 20 to 25 percent better than the numbers reported this time last year. Results are expected to be released on the 10th of September, which is in two Tuesday's time. The middle of that range, 22.5 percent increase in HEPS translates to a number closer to 395 cents a share. So why does the share price hang around 30? 2944 has been the high today. And that is pretty close to the 52 week highs. You see, the stock over the last five years has never commanded a double digit multiple, the highest ever reached was 9.5 times. I know a lot of sceptics out there who will throw you a sideways look when you talk about this company, sceptical about the many deals, and the manner in which they are pulled off. We will have a closer look through the numbers when they hit the screens.


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