US Newspaper ad revenue at multi decade lows

This is the most eye popping graph you will see today, and it came to me via one of my favourite bloggers, Prof. Mark J Perry on his blogsite Carpe Diem, borrowing the phrase from everyone from Robin Williams in Dead Poets Society. First the picture:

What are those? Well, from his post: Newspaper Ad Revenues Fall to 60-Yr. Low in 2011, the headline tells a thousand stories.

"The advertising revenues have been adjusted for inflation, and appear in the chart as millions of constant 2011 dollars. Estimated revenues of $20.7 billion in 2011 will be the lowest annual amount spent on newspaper advertising since $19.5 billion in 1951, exactly 60 years ago.

The decline in newspaper ad revenues to a 60-year low is amazing by itself, but the sharp decline in recent years is pretty stunning. Last year's ad revenues of about $21 billion were less than half of the $46 billion spent just four years ago in 2007, and less than one-third of the $64 billion spent in 2000."

When we talk about paying attention, that is what we mean. Be aware of the trends around you and their investment ability, one way or another. Less old media, more new media.

The decline in newspaper ad revenues to a 60-year low is amazing by itself, but the sharp decline in recent years is pretty stunning. Last year's ad revenues of about $21 billion were less than half of the $46 billion spent just four years ago in 2007, and less than one-third of the $64 billion spent in 2000."

When we talk about paying attention, that is what we mean. Be aware of the trends around you and their invest ability, one way or another. Less old media, more new media.