There was the local unit of Vodafone, Vodacom finally doing the whole rebranding exercise, adopting the logo and changing the banner to red. Byron said it looked a bit like ABSA. I thought that was about right, the biggest shareholder, a global brand, should impose their logo and brand on the local market. An exercise that is going to cost somewhere in the region of 200 million Rand, that is a pretty hefty price tag. Not exactly a big secret, the rebranding exercise, someone had seen the red on the top of the Ponte tower a week or ten days ago. I wonder how much Vodacom pay for the usage of one of Jozi's most recognizable landmarks, that will put the rebranding exercise into context. I must admit, I like it. One brand.