McDonald's, one of our preferred US stocks reported yesterday, pre the market

McDonald's, one of our preferred US stocks reported yesterday, pre the market. A slight revenue beat, but inline for the quarter as far as earnings are concerned 1.16 USD. I am often struck with companies that have a fairly aggressive dividend policy. And in fact have increased their dividend every year since 1976, when the company first paid a dividend: Cash Dividend History.



Conflicting views on the actual performance, some say, well it is OK, others suggest it is a bit light, the market actually cheered the results and sent the stock. Here is the companies release: McDonald's Delivers Another Year of Strong Results in 2010. And yes, it is pleasing that 62 million people eat there a day, as shareholders of the stock. If this was unique people, then every person in the world would visit McDonalds three times a year. I am painfully aware that the risks that remain in their business is that governments could implement a junk food tax of sorts.



We did chuckle (OK, a little cackle) when we read this part: "Every day, more than 62 million customers around the world choose our restaurants for the McDonald's experience - great tasting, high-quality food that's affordable, convenient and served in a contemporary and inviting atmosphere" Good value for money, convenient, very quick that is for sure, but contemporary and inviting? For real?




The fellows over at the Business Insider have put together a crazy slideshow, check it out:

15 Facts About McDonald's That Will Blow Your Mind



We continue to accumulate the stock at current levels.