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The Dahmer Effect

The Jeffrey Dahmer biopic series has broken some Netflix records, becoming their most successful show of all time with 701.4 million of watch time since launch. This was partly thanks to a reversal in subscribers in the third quarter. Dahmer was watched for a whopping 196.2 million hours in its first five days on the platform.

For context, Netflix's number two series is season 2 of "Fate: The Winx Saga," which hauled 60.9 million hours in seven days. "Cobra Kai" season 5 was third with 38.1 million hours viewed in 14 days. Squid Game netted 448.7 hours in just two weeks, whereas Dahmer did 496 million hours in that same period.

Monthly data from Nielsen shows that Netflix accounted for 7.3% of all television viewing in September compared with Disney's 1.9%. Streaming rose in popularity, accounting for a staggering 36.9% of all viewing last month, while cable TV sunk to 33.8%.


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