Increase In Store Traffic

Lululemon reported another strong set of earnings last week, thanks to a 30% increase in in-store traffic, and a 40% increase in direct-to-consumer business. The athleisure company is also very positive about future sales because people higher up on the LSM rankings tend to be less affected by consumer price gyrations.

The Vancouver, British Columbia-based company reported quarterly revenues of $1.87 billion, up 29% year-on-year. Sales were boosted by a number of new ventures. Its nascent menswear division grew by 27% and their latest endeavour - getting into the shoe market - is looking promising.

Lululemon's management run a tight ship and my bullish thesis on humans getting healthier or looking healthier, especially rich people still remains strong. We like the share, and have clients who have owned it for a decade. You could own some too?

The infographic below shows the amazing growth in Lululemon's online business since 2016.