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Disney has done incredibly well to leverage off their well known characters. From merchandise to games to theme parks. They even have Disney cruise ships, decorated with exciting themes, rides and restaurants. With dwindling subscriber numbers and increasing content costs, the time is nigh for Netflix to start doing the same, but they need to think out of the box.
According to this BI article titled Netflix is offering R73 million in a real-life Squid Game they are on to something. 456 players will take on challengers inspired by the viral tv show, with the winner set to win over $4.5 million. Obviously no one dies in this version but I am sure the challenges will be exciting.
The reality show comes off the announcement of a second season of Squid Game which Bright alluded to the other day. Good timing. This is what I like to see from Netflix, more of this please.
