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Ad-supported Netflix

We have seen advertising become a big money spinner for tech companies with large audiences. Amazon is a good example. Now, Disney Plus will launch an ad-supported version. These news stories got me thinking again about Netflix's potential to deepen its advertising revenues.

As Netflix increases their monthly subscription fees, an ad-supported cheaper version will become more appealing. I am sure there is a large audience out there that would be happy to eyeball some adverts in exchange for a big discount on their premiums.

Netflix has powerful algorithms which know what people like. They can use those algos to feed targeted adverts to the right people.

Reed Hastings, if you are reading this, you're welcome.


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