Neflix Enters Gaming

Netflix has launched five mobile games for their subscribers this week. According to this Business Insider article the games are only available on Android platforms for now.

There are two Stranger Things games, a puzzle game called Card Blast, a Shooting Hoops game and a pinball type game called Teeter Up. As you can see, only two out of the five games are Netflix franchises, but this is just the start in my opinion.

I find it interesting that these games will be added to existing subscription packages at no extra cost. I suppose they are trying to make their overall product more appealing compared to the competition. If the games are a hit, the news will spread by word of mouth, and people who are not subscribed will sign up. It will also make existing subscribers more reliant on the app for their entertainment.

Netflix founder Reed Hastings once said that their biggest competition was sleep. Gaming is also right up there in the fight for people's spare time. This is the start of something very exciting for Netflix and their subscribers.