Netflix - Still Room For Subscriber Growth

I was chatting to a client earlier this year who was concerned about buying Netflix shares, because they seemed to have too much competition. My reply to her was that Netflix was the prime mover in an industry that was booming, creating space for lots of successful operators. Growth in streaming video is exploding, particularly since the pandemic began. Take a look at the chart below, which is from Axios.

Netflix has around 200 million subscribers now. Almost three-quarters of American households have a subscription. There is still lots of space for it to grow outside the US, of course. They will get to 1 billion subscribers in due course.

Amazon Prime is number two, although that service really is offered as a bundle with online shopping benefits. Disney has been a big mover in recent times, with its Disney+ streaming offering taking off fast. They said that they had 57.5 million paid subscribers worldwide at the end of June.

Apple does not provide subscriber numbers for the Apple TV+ service. As Michael reported a few weeks back, lots of people signed up when the Tom Hanks WWII movie "Greyhound" was launched. I was one of those, and have since enjoyed a series called "The Morning Show".