Facebook Launches Shopping

Facebook is coming in hot for online shopping. Adverts are by far their biggest revenue stream but it makes good sense for consumers to just buy the goods advertised straight through the platform.

Last week the company introduced Facebook shops. This is a single online store for customers to access on both Facebook and Instagram. The Shops feature can be accessed through a Facebook business page. You can browse catalogues, save products and place orders. Of course your address and payment details will already be loaded so it will be quick and easy.

Facebook has been talking about this for a while. Lockdown has probably sped up the process. With billions of users and millions of businesses already accustomed to the platform this could be a very profitable venture.