South African's Binge on Showmax

This Daily Maverick article titled South Africans viewed more than 100 years' worth of video on Showmax this holiday season caught my eye. That is impressive. Is it a sign of the times? I think so, people love to binge watch quality content. And the content is getting better and better. The biggest problem these days is deciding on what to watch with limited time.

I must say, I went on to Showmax the other day and I was impressed with the usability. In the past, that had always been my issue with Showmax, but it has really improved. At the moment it has a Golden Globe feature where it has a list of all the Golden Globe winner shows that they have access to. That is the kind of thing that consumers are looking for.



Of course, Showmax is owned by Multichoice, which is a Vestact stock. Streaming is the future and Multichoice are doing well to cover their bases there.