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A big part of the Facebook stable is WhatsApp, where the company has yet to unlock the applications full potential. Getting the user base was the first challenge, now they need to figure out a way to monetise without reducing user experience. The huge potential for growth from WhatsApp is one of the reasons why we own Facebook shares.
Exciting news is that they have reached 400 million users in India, making it their biggest market. In this interview with their global head, he speaks about privacy concerns and about rolling out WhatsApp pay as a way to monetise the platform - We view India as our future, says WhatsApp global head.
