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Nike Benefits from Woman's World Cup

How many people followed the Woman's FIFA World Cup? There was some quality football on display with increased viewership as the tournament went on. The power of the Nike marketing machine was on display. Even though Adidas was the official sponsor of the event, people are only talking about Nike.

If you have been on social media over the last month, more than likely you would have seen at least one article about the rise of the US football team. Nike, who sponsor the team took advantage of this and have pushed content to increase its brand prominence in your mind. This article shows how the sales of Nike products have surged thanks to their sponsorship of the team - Nike is the real winner of the world cup.


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