Netflix Moves into Gaming

When you create good shows or movies they become brands on their own. Look at how Disney has leveraged off its characters to make theme parks, games, toys and many other products. Did you know that Disney makes 34% of its revenues from Parks and Resorts alone? That is over $20bn a year. They also make $4.6bn of their revenues from Consumer Products and Interactive Media. That equates to profits of $1.6bn.

Why am I telling you this? Because Netflix Takes a Step Toward Multimedia Empire With New Video Games. According to the article, the game Stranger Things 3 will be coming out in July. Stranger Things is one of Netflix's most successful series, especially amongst teenagers so I can imagine the game will do very well.



As original Netflix shows hit cult-like statuses, Netflix can leverage off these brands. Just another revenue stream for the streaming machine.