Nike Teams Up With Fortnite

This concept blew my mind. Nike are advertising new products on Fortnite characters. Yes you heard that right. Computer game characters are taking endorsements just like sportsmen. It makes perfect sense, Fortnite has over 250 million users. Mostly young and hip. Fortnite of course will benefit from the advertising fees while Nike gets the amazing exposure. Remember you have access to Fortnite as an investment through Naspers.



Here is the Bloomberg article.