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Starbucks Q2 - Increased Purchase Sizes

If you are one of our 272 customers who own Starbucks shares, treat yourself to an extra cup of coffee at your nearest store this morning. The company was out with pleasing Q1 results last night, and the stock rallied to a new all-time high after-hours, of around $78 per share.

The Seattle-based global giant continues to operate well in its major markets, which are the USA and China. Global comparable store sales increased 3%, driven by a 3% increase in the average ticket (a measure of how much each person spends at the till). The company opened 319 net new stores in the period and now has 30 184 worldwide. Another 2 100 new Starbucks stores will open in 2019 (600 in the Americas and over 600 more in China).

In February, Starbucks opened its fifth tourist destination, sorry, Reserve Roastery in Tokyo, Japan. The whole enterprise started with a single crummy store in Seattle, Washington. I've been to that one, at 1912 Pike Place, close to the fish market. It's not very glamorous, but the cappuccino still tasted great.


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