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Why to Buy Facebook

My colleague Bright covered Facebook's recent results yesterday, but I am keen to re-emphasise just how strong the company's growth metrics look. You know, because to read the market headlines these days, you might think that they were a failing company?

Facebook beat estimates on revenue, earnings and user growth and said its making far more money per user than everyone expected, and much more than it ever has before. Facebook users and advertisers are largely unfazed by the corporate drama. The pundits may care about personal privacy, but nobody else does, it seems.

Facebook has 2.7 billion monthly active users across all of its apps, two billion of whom are active every single day. That's a very serious chunk of the world's whole population! In particular, the Asia-Pacific region is booming, but they added more daily active users and monthly actives users across every region in the world.

Currently, 66% of Facebook core app users also are daily active users.WhatsApp is everywhere.

There are 500 million daily active users on Instagram Stories.



Facebook has improved its ability to monetize users, and average revenue per user was up much more than expected, by 20% year over year. There are seven million total advertisers across their platforms and they clearly like what they see, because they are increasing their spending.

I've been getting a few calls recently from investors worried that they should be getting out of Facebook? I'd say you should be getting in.


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