Nike pushes into Yoga

Nike has taken Lululemon head on with a yoga clothing line. But they have done it in a somewhat sneaky way, calling yoga a "secret workout weapon" which prepares athletes for the usual Nike activities such as running and NFL.



I think it is very a smart move. The yoga movement is big and so is the clothing associated with yoga. You don't even have to do yoga to enjoy the slick looking clothing that the likes of Lululemon create. The apparel on its own has become very fashionable for day to day wear. And Nike wants a piece of that gluten free pie. Namaste Nike, Namaste.