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L'Oreal targets travellers

L'Oreal has targeted Millennials and Chinese consumers as their next big growth area. More specifically they are targeting these consumers at travel hubs like airports. We know that people are travelling more because experiences are becoming very desirable.

This article titled L'Oreal Tavel's first campaign with L'Oreal Paris talks about a 3-month summer campaign targeting passengers at Charles de Gaulle International Airport.

The article struck a chord because it touches on a few of our recommended stocks. First and foremost we own L'Oreal for many clients. But it also bodes well for Booking.com who are revelling in the spike in travelling trends. Let's also not forget Richemont who have been investing heavily in duty free retail assets. Lastly, but definitely not least, we have Facebook which provides the platforms for these travellers to share their beautiful lives.


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