I know we have been talking about Instagram a lot lately but this article was too good not to share. It is titled How to Make Piles of Money Using Instagram. It talks about these specific Instagram classes which are set up by Facebook to teach people how to best utilise the app.
The group want Instagram to be a direct competitor to Amazon, whereby clients shop for things directly off the app. The article suggests that 150 million users have interacted with 25 million businesses that have a presence on Instagram.
I think there is place for both social commerce and standard online retail. When you are looking for something specific you will go to Amazon or Takelaot. The power of social commerce kicks in when you are scrolling through your Instagram page and something pops up that you just cannot resist. It gets users to buy things they weren't even looking for. The future looks exciting for Instagram.