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Instagram reaches 500 million users

The big news out yesterday on a tech front was from Facebook. Their Instagram app reached the mile stone of 500 million monthly active users (MAU), the more impressive number is that they now have 300 million people using the app daily. The user growth has been amazing since Facebook bought the app for $1 billion back in 2012, the app only had around 30 million MAU back then. Mark Zuckerberg's vision for the potential of the app was amazing, people back then could not understand how an app could be worth that much. The great thing about the app is that it is easy to use and people seem to connect better with images. For Facebook having such a 'sticky base' that is growing quickly means strong revenue streams from the app. In the last set of results, Instagram had over 200 000 businesses advertising on the platform and the estimation from analysts is that revenues will be around $1.2 billion this year.


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