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Famous Brands acquires 51% stake in Mythos

We had an announcement from Famous Brands this morning of a new brand added to their stable - Famous Brands Savours Greek Cuisine Acquisition - Advancing the Group's Presence in Evening Casual Dining Category. The casual dinning area is something that Famous Brands have been talking about for the last 18 months, it also allows them to spend some of the the R126 million cash sitting on their balance sheet. I think you can expect more acquisitions like this going forward. Referring to the consumer this is a key line from the announcement ""Mythos's target audience is upper-LSM consumers, a market segment which has consistently proved its resilience in the current weak economic conditions. The research derived from our other premium brands illustrates that customers with robust disposable income remain enthusiastic spenders."


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