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Woolies and Pharrell

Why would Woolworths partner with Pharrell Williams? Sure, he wears great hats, he has similar sounding (too similar) songs to Marvin Gaye. He gave an interview with Seth Meyers two nights ago in which he (Williams) suggested that he was fired from his job at McDonald's for being lazy. True story, not just once, three times in total. Pharrell actually wrote the song "I'm Lovin' It", which was then used as a jingle by McDonald's. The song was sung (and co-written) by Justin Timberlake, back in 2003. You know the jingle part on the McDonald's adverts. Irony, getting fired by McDonald's three times and then having them using your song for their jingle. Oh, and did we say that Williams is pretty darn cool, he looks great for a 42 year old (yes) and has pretty good style, even as a fashion loser I can see that.

There was no SENS announcement. There was no media release on their investor relations website. There was however a pretty big release, Ian Moir the CEO was interviewed by CNBCAfrica yesterday and he said that the new target market in South Africa (younger urbanites) would not listen to a suit like him, they were more likely to listen to Pharrell. His daughter, Ian Moir said (who is 23) LOVES Pharrell, a journalist that he met around the release, LOVES Pharrell, what is not to like. Other than the obvious of course -> The 'Blurred Lines' Legal Battle Explained: What Comes Next.

Here it is on the Woolies website: Are U With Us? It is for clean oceans and rivers, it is for making a difference with regards to creating different and sustainable products. Many people are attracted to the idea of shopping at a place that is conscious of the environment, changing it for the better. Better farming methods. And even more importantly, funding education in South Africa which is another big push behind the initiative. Time will tell whether or not the collaboration will bear fruit, Pharrell is cool, will Woolworths shoppers associate with him as a brand ambassador for change though? I hope so, the change for everything, including sustainable farming methods occurs only when consumers adopt it whole heartedly.


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