Net-A-Porter up for sale?

Net-a-Porter rumours have been swirling around over the last few days, mostly as a result of the Natalie Massenet (the founder) finalising her 100 million Euro payout with Richemont. Not really, mostly due to the fact that Net-a-Porter could be for sale. Huh? Natalie Massenet founded the company, Richemont initially bought 93 percent 5 years ago -> Richemont acquires shares in NET-A-PORTER. 18 odd months ago, Richemont stated that: Net-A-Porter group (was) not for sale. Seems that Amazon might have expressed interest according to Forbes (although Amazon denied this), this morning there is news that Italian listed business Yoox was ready to suggest an around 1.3 billion Pounds tie up. That is equal to their market cap, I guess this would be a real merger of equals. Yoox is up 8 percent, I guess this would be good for them.

Richemont, up a fraction, no comment from them on either an Amazon or Yoox bid. I would think that this could be an opportune moment for Richemont to offload a business that does not quite fit with the rest, it is not exactly core to their Businesses. Most of the products that you are going to spend a fair amount on, fine watches for instance, you try them on. You think about it deeply. It is a once in a lifetime decision, more or less. I mean, if you are going to buy a watch for 25 thousand Euros -> PATRIMONY CONTEMPORAINE COLLECTION EXCELLENCE PLATINE, you are going to try it on. I guess that this would be pretty good news for Richemont, as Michael pointed out however, Richemont hardly need the money. In other words, if the price is high enough, then they may say yes. If not, then, errr .... no.