Jamming more with Instagramming.

Facebook announced a new Instagram app last evening: Introducing Layout from Instagram. For those of you who use Facebook exclusively, Instagram is more about photos, images, letting the picture tell 1000 words. If you want to know how it works, follow the link to the Instagram blog: Introducing Layout from Instagram. Again, there is a link to a help section on the Instagram blog which enables you to see how to use the new app, you can use up to 9 photos and then post them all together, via Instagram. Whilst there are many applications that allow you to do this, this is specifically for integration with Instagram, to allow you to do something different.


Why get excited about Instagram? Two reasons, one, it is one of the fastest growing social media platforms, check at December 2014 -> Instagram Hits 300 Million Monthly Users To Surpass Twitter, Keeps It Real With Verified Badges. From 200 to 300 million in just nine months. That user growth could slow, remember that Twitter struggles with this problem? This is for me a much bigger growth opportunity: RESEARCH: LESS THAN ONE-QUARTER OF BRANDS UTILIZE INSTAGRAM, DESPITE IT BEING THE FASTEST GROWING SOCIAL PLATFORM.


That is incredibly interesting, the fact that the most visual of all the platforms has the smallest corporate following. Many suggest that the ARPU's (average revenue per user) could be much higher on this platform. We continue to recommend Facebook as a conviction buy, they are of course the owners of the fastest growing platform, this is just another bolt on. What I learnt today is that Instagram is only for Android and iPhone, no other platform. If you thought that any other platform was important, this proves that there are only two. For me anyhow.