Research archive for CRM

Salesforce is not a company we follow very closely but I couldn't help but notice when the share price surged over 26% on one day, thanks to a strong set of results. The enterprise-software company reported record sales numbers and raised its guidance for the year, showing that demand for cloud-computing services is booming due to the shift towards digital processes.

Salesforce is buying data visualisation company Tableau in a $15.7 billion all-share deal, their biggest acquisition ever. This comes on the heels of Google acquiring analytics startup Looker last week for $2.6 billion suggesting that there's big appetite to make sense of all this big data everyone speaks of.